How to Make Body Odor Smell Pleasant, in a Word

Researchers found that the word associated with a smell changes how people perceive it. People who were given cheddar cheese to smell reacted differently based on whether the smell was labeled "cheddar cheese" or "body odor". As expected, they found the smell more pleasant when it was labeled "cheddar cheese".

You can do a little experiment yourself. You know how sometimes your farts smell like whatever you just ate? Next time you have a fart-defining dish, point out the delicious aroma in the air to the people next to you, and then tell them that you just farted. See whether the pleasure on their faces turns to disgust.