Masked - Is Burger King trying to put one over on me? By Seth Stevenson

When a Slate author started receiving multiple e-mails from readers inquiring about a Burger King Halloween mask, he started to question his whether the e-mails were real or whether they were just part of an underground marketing campaign by Burger King. Down the slippery slope of doubt and suspicion, he soon he found himself questioning everything.

If this truly was an instance of ad agencies trying to get free publicity by impersonating the general public, then it points to the need to set strict standards for advertisers to follow and to the need for somebody to police them, because it seems that they are willing to cross any line to get people to buy their products.