Steeped in a New Tradition

This is a fascinating article about how instant noodles have supplanted the traditional Mexican diet of rice and beans. The convenience, and quick and easy calories are bad for Mexicans’ health and waistlines, but good for Maruchan, a name which in the country is synonymous with instant noodles. Nissin is none too pleased that their imitator has cornered the market in Mexico and is working to increase its share of the instant noodle market by lowering prices and appealing to Mexican tastes.