TV's Aryan Sisterhood - They know only one hair color: blonder! By Jack Shafer

Only 5% of white Americans are natural blonds, but 33% of adult women sport blond hair. The percentage of blondes among television newscasters is even higher—an estimated 60% are blond. Why do so many people want to become blondes? This slide-show essay looks into this question.

Here is an interesting excerpt from the essay [from a book by Pitman, an expert on blond studies]: “We associate blond with youth, she writes, because the hair of babies and that of young children tends to become wan and darken with age. Pitman—a blonde, incidentally—notes blond women appear younger and thus more fertile, winning them an evolutionary advantage over brunettes. Blond hair ‘also softens facial lines and is flattering to mature faces.”