Pausing The Panic

People thought that DVRs like TiVo would render advertisements ineffective and make them obsolete because people would just fast-forward through the commercials, but according to this article, this hasn't been the case. Households with DVRs end up watching more TV and they are able to watch more of the popular shows even when these air at the same time. DVR owners also recall advertisements, and may even end up spending more time looking at them than people who don't own DVRs, not that new forms of advertising are being rolled out that are geared for DVR users.