How'd they get people to be in the Borat movie? - By Daniel Engber - Slate Magazine

How did Sacha Baron Cohen of Ali G and Borat fame, get people to star in his “mockumentary”? He gets them to sign a “standard release agreement” for a ’“documentary-style film” designed “to reach a young adult audience by using entertaining content and formats.”’ The release form is actually a very comprehensive document that includes some non-standard clauses covering ‘fraud, “breach of alleged moral rights,” and copyright infringement’ in detail. Most people do not read the fine print.