Study finds simple recipe for ad success: Just add art

Researchers have found that:

“Art has connotations of excellence, luxury and sophistication that spill over onto products with which the art is associated."

"We call this the ‘art infusion effect.’ It does not stem from the content of the artwork, that is, what is depicted in the artwork, but from general connotations of art itself.”

"It appears that for the average viewer a prototypical artwork represents a quest for excellence that goes beyond anything strictly necessary. An association with fine art therefore gives products an aura of luxury.”